At a 4th of July party, we met a little girl named Amaya, who is 6. She was chatty and sassy, hair all done up in braids, and decked out in pink, pink and more pink. Just the cutest thing. She entertained our table for a while and then got around to a topic that all 6 year olds love...birthday parties, her next birthday party specifically.
We quizzed her about the theme. "Hello Kitty?"
"Yeah, that'd be cute," Amaya agreed.
"Sponge Bob is for boys!" Amaya was scandalized.
"Um, ok...how about Barbie?"
Amaya considered for a moment. "Well...Barbie's okay, I guess. But what I REALLY want is a Barack Obama birthday party!"
Wow. I totally did not see that coming. I wondered if they sold Obama birthday sets - balloons, napkins, a big eared candle - and quickly realized that I would not be surprised at all if they did.
Say what you want about the Obama campaign and administration, but their marketing has been brilliant. There is an Obama aesthetic now - it's consistent enough to be recognizable in any format and pervasive enough that a little girl in a little town in Ohio thinks it's cool enough to put on her birthday cake.