Monday, July 6, 2009

branding

At a 4th of July party, we met a little girl named Amaya, who is 6. She was chatty and sassy, hair all done up in braids, and decked out in pink, pink and more pink. Just the cutest thing. She entertained our table for a while and then got around to a topic that all 6 year olds love...birthday parties, her next birthday party specifically.

We quizzed her about the theme. "Hello Kitty?"

"Yeah, that'd be cute," Amaya agreed.

"Sponge Bob?"

"Sponge Bob is for boys!" Amaya was scandalized.

"Um, ok...how about Barbie?"

Amaya considered for a moment. "Well...Barbie's okay, I guess. But what I REALLY want is a Barack Obama birthday party!"

Wow. I totally did not see that coming. I wondered if they sold Obama birthday sets - balloons, napkins, a big eared candle - and quickly realized that I would not be surprised at all if they did.

Say what you want about the Obama campaign and administration, but their marketing has been brilliant. There is an Obama aesthetic now - it's consistent enough to be recognizable in any format and pervasive enough that a little girl in a little town in Ohio thinks it's cool enough to put on her birthday cake.

18 comments:

Robert Langham said...

I don't think there is much question that a six year old will be "celebrating" Barack Obama for all her next 80 birthdays.

David said...

I'd love to throw that party. Re-distribution of presents and cake!

The Old Man said...

I see the Hopey McChange branding as part of the lib-rul deification of BHO. It's pervasiveness is enough to scare the kumquat out of a constitutionalist. Maybe the best possible outcome is to lose all the TV sats simultaneously....

Hypnagogue said...

This is the way the world ends...

Lee said...

... and like most marketing, there's always gotchas in the final product.

Imagine her disappointment when she gets older ;)

Aaron said...

I'm waiting for the new Breda party pack.

New Jovian Thunderbolt said...

And NEXT year, she can have the cup of beans and cup of rice, shared over a tiny fire in the dark of her bridge shanty. Fun!

Stretch said...

Drawing parallels between a 6 year old and a typical Obama voter ... nah, too easy

Heath said...

It seems to be an up and coming "Black" trend.

I drive a truck through a few predominately black towns, and the BHO cult is frightening. I've seen more shirts with his mug or a portrait of the First Family than you can shake a stick at.

You'd think they gave em' out for showing up at the poll. Sort of like concert T shirts or something.

Scary stuff.

Dixie said...

Gawd, we're all doomed...

BobG said...

I wouldn't want that four-flusher on a birthday cake, but an Obama piƱata would be fun to swing a stick at.

TexasFred said...

Brainwashing starts at a very young age...

My kids were destined to be fire breathing Conservative 2A people...

And we have had *shooting parties*...

RandomRob said...

Oh, to be young again.

-Rob

PS: Brainwashing begins in the womb, practically. I'd hate to have kids these days, no way to for them to get an unbiased opinion about anything, anymore.

B Smith said...

Sickening and depressing.

rickn8or said...

The Obama Pinata is a winner for me.

Larry said...

Ugh.

"Come children, it's time to salute and recite our loyalty pledge to the Dear Leader. Make sure nobody desecrates his photo by letting it hit the ground..."

Over heard a couple black guys the other day talking about how great it is, all the stuff Obama is doing for them, and "too bad if the white folks don't get anything out of it."

I don't even care that they don't care if "white folks" get the shaft. I just want to know what they think they're getting out of it and why they think that.

Anonymous said...

Here is an Obama birthday party in action:

http://www.youtube.com/watch?v=uFgX1zXfWV8

Shootin' Buddy

JKB said...

It'd be great. Her parents could promise her everything, go into debt so deep she'll be paying for the party when she starts work, and still give her the same party she had last year. Finally, after the presents are opened, you dad gives half of them to the other kids.

Plus, sugar-free cake with carob icing, what's not to like.