This ad, said to contain far too much boob for the American public, was rejected by two networks.
Sizeist? Boobist? It's bizarre that the only women's undergarments allowed on television advertisements are worn by women who, honestly, don't really need them. (Yes, Victoria Secret, I mean you.) The skinny/pretty cookiecutter standard for how women on television are expected to look often leads to discrimination. For example, aside from the occasional novelty, you hardly ever see plus sized women on television but the same cannot be said for men - the fat guy/hot wife show is standard sitcom fare.
So, sure, I like this Lane Bryant ad - the model is gorgeous and it's tastefully done. If some plus sized woman watches it and thinks, "Hey, I'm going to go buy myself a lacy Lane Bryant bra because, dammit, I'm sexy too!" all the better. Hooray for capitalism and loving your body.
What I have a problem with is the backlash. If you take a look at the comments for the Hotair article linked above, you'll read things like:
"Now that is what a healthy woman is supposed to look like."
"This is what women look like. This is what men want."
"Voluptuous is the best word in the English language, and it’s the way a truly sexy woman is supposed to look."
And I cannot tell you how many times I've read the words "real women have curves." Bullshit.
See, women come in all shapes and sizes. "Real" women, even. And sexy? Honey, that comes from what's between your ears.