Our customer base is pretty heavily male as you can imagine. I’d guess 85% male. So the forward facing person for the website is a woman named Heidi. Blonde, cute, knows a lot about guns and so from a . . . the guys love her essentially. And all the emails that go out they come from Heidi. So you build a brand there’s a hot chick over here on this site who’s talking about guns and ammo, which I love, versus this site over here that doesn’t even have the stuff in stock and I’m going to come over here, look at the hot chick and buy guns and ammo. Which is perfect. We want them here on our site, which is the one with the hot chick, guns and ammo. That’s cool. -Brian Crane
And that actually is cool - as a money making scheme, anyway. I mean, how many bottles of crappy "lite" American beer have been sold only because some half-drunk knucklehead in a dive bar saw an ad with a smiling blonde holding a frosty amber brew conveniently next to her brand new pair of rock hard knockers*, right? Marketing to the basest nature of your customers' humanity is a winning sales strategy, I guess.
So, sure...I understand gunbunnies. Or Sniper Babes, or Hot Shots, or Ammo Girls...or whatever you want to call them. Paid to be the pretty giggle and jiggle that will hopefully hypnotize gun nuts into forking over cash. If a little tits and ass makes a guy buy more bang and brass then hooray, capitalism! I get it. Really. But I don't have to like it.
Companies that employ this tactic perpetuate the "guns are a guy thing" myth that for so long has kept women away from the gun culture and, consequently, the most reliable self defense tools available. A company that hires gunbunnies to work a highly publicized blog shoot creates an optics problem for those of us trying to convince potential new (& sometimes nervous, sometimes reluctant) female shooters that, no, really, you'll be comfortable at the range, it's not like a boys' club at all, I promise.**
And so we are working at cross-purposes.
But, of course, gunbunnies are women too and for many of them working events such as these might be a first, wonderful taste of the gun culture - I just hope the next time one of them picks up a gun isn't because some guy paid them to do it in a miniskirt.
_________________*I like to call this "shitty titty beer"
** Also, really? Is possibly alienating a large and powerful portion of American consumers a wise business decision, especially when an unprecedented number of women are purchasing firearms?