Wednesday, December 15, 2010
While I'm aware of the color's history, I can't help but laugh at women who insist that pink products are somehow demeaning and condescending. Sure, there's a subset of women who live to be perpetually offended about every damn thing you can conjure up, but for real women? Ones that have managed to escape the self-perpetuating grrrl power vortex of rage? (note to self: stop reading feministing.com)
It's just a color, ladies - mixed pigments, light reflected, that's all. If you don't like it, don't buy it. The laws of economics work.
What is condescending, though, is when companies take a man's product (gun, hammer, camouflage overalls, whathaveyou), scale it down, produce it in a rosy hue and proclaim it For the Ladies, AKA the "shrink & pink" method of marketing. I can imagine some of these R&D meetings - a few bored salesmen, a couple of lazy designers and then suddenly, one of them gets an idea. "Hey, we have this best selling widget...let's make it pink! Women love pink! This will sell like hotcakes! Pink hotcakes, yeah!" The result is stupid things like pink bubblewrap, pink colanders, frilly pink realtree window treatments (yes, really) and pink guns named "Bitch."
But at the end of the day, I suppose all these pink products are a sign that companies - and gun companies, specifically - are thinking about what women like and would be willing to buy. I just wish they'd think outside that (pink) box.
Full disclosure - I just bought these:
Hot pink gun socks. As a GenXer, I felt it necessary for me to get them and wear them as ironically as possible.